In e-commerce projects the biggest decisions happen in week one: platform, payments, delivery and how product data reaches the store. This is the same decision list we walk through with clients in Latvia, Lithuania and Estonia.
Choosing a platform
There is no single right platform — only the right fit for your catalogue size, team capacity and integration needs.
- Hosted cloud platform: fast to launch, monthly fee, limited customisation
- Open-source solution: full control, requires maintenance and updates
- Custom build: needed for unusual pricing, B2B accounts or ERP sync
- Action step: list your ten most important features, then choose
Integrations you need from day one
In the Baltics a store rarely stands alone: shoppers expect local payments and parcel lockers, while the back office expects data to flow into accounting automatically.
- Payments: bank links, cards, Apple Pay/Google Pay, invoicing
- Delivery: parcel lockers and couriers with automatic labels
- Accounting and stock: quantities, prices, invoices
- Marketing: Google Merchant Center, Meta catalogue, email automation
- VAT and legal pages: returns, privacy policy, cookies
SEO structure for an online store
Category pages, not the home page, bring most of the traffic. Each category needs its own copy, a unique title and filter logic that does not spawn thousands of duplicate URLs.
- Category pages with 300–600 words of unique copy
- Product structured data: Product, price, availability, reviews
- Filter URL control with canonicals or noindex
- Performance: optimised images and LCP under 2.5s on mobile
- Internal links from blog articles to commercial categories
Real costs and timelines
We quote a fixed price for a defined scope, and you see exactly what is included before signing.
- Small store up to 100 products with payments and lockers: EUR 3,000–6,000, 6–8 weeks
- 1,000+ products with filters and accounting sync: EUR 6,000–12,000, 8–12 weeks
- B2B store with customer-specific pricing and limits: from EUR 12,000
- Maintenance and growth work: EUR 80–400 per month
Frequently asked questions
What does e-commerce development cost in Latvia?
A small store with local payments and parcel lockers typically costs EUR 3,000–6,000. Large catalogues with accounting integration run EUR 6,000–12,000, and B2B solutions start at EUR 12,000.
Which platform should I choose?
With a small catalogue and standard integrations, a hosted platform is fastest. Unusual pricing rules, B2B accounts or ERP sync make a custom build cheaper over time.
Can you add payments and lockers to an existing store?
Yes. We often work on existing stores, adding payment providers and parcel locker integrations and fixing performance without a full rebuild.
How soon will Google bring sales?
Well-structured category pages in low-competition niches can bring traffic within 4–8 weeks. In competitive categories plan for 3–6 months or combine with paid ads.
Related services
Topics covered
- interneta veikala izstrāde
- e-veikala izstrāde
- interneta veikala izstrāde Latvijā
- e-komercijas platforma