An online store is the one website type where every technical choice converts directly into revenue. Here is what actually moves the number in the Baltic market.
Three realistic platform options
There is no universally correct platform — only fit with your catalogue size, processes and budget.
- Shopify: fast start, reliable payments, monthly fee, limited unusual pricing logic
- WooCommerce: flexible and cheap to start, needs maintenance and performance work
- Custom build: when you have B2B pricing, warehouse sync or unique logic
Real costs in the Baltics
A standard store with 100–500 products, local payment methods and parcel-locker integration usually lands between EUR 3,000 and 12,000, plus monthly hosting, licences, payment fees and maintenance.
- Payments (Swedbank, SEB, Citadele, Klix, Stripe): EUR 500–2,000
- Delivery (Omniva, DPD, Venipak, Latvijas Pasts): EUR 400–1,500
- Accounting or inventory sync: EUR 1,000–4,000
- Product data entry and photography: consistently underestimated
The e-commerce SEO most stores skip
Most store traffic lands on category and product pages, not the home page. Each category needs its own copy, unique title and structured data.
- Product and Offer structured data with price and availability
- Unique product descriptions instead of manufacturer copy
- Canonicals on filter pages to avoid thousands of duplicates
- Mobile speed: every second shifts conversion by percentage points
Seven mistakes that cost revenue
These repeat in almost every audit we run.
- Forcing registration before checkout
- Shipping cost revealed only at the last step
- No clear return policy
- Search that fails on a typo
- No abandoned-cart reminder
- No product reviews
- No measurement of where buyers drop off
Frequently asked questions
How much does an online store cost?
A typical Baltic store with local payments and parcel lockers costs EUR 3,000–12,000. A simple Shopify store on a ready theme can start from EUR 1,500.
Shopify or WooCommerce?
Choose Shopify to start selling fast with standard processes. Choose WooCommerce or a custom build when you need full control, unusual pricing or local system integrations.
How long does development take?
6–12 weeks depending on catalogue size and integrations. Preparing product data is often the longest phase.
Can you migrate an existing store?
Yes. We migrate products, customers and orders and preserve old URLs with 301 redirects so rankings are not lost.
Related services
Topics covered
- interneta veikala izveide
- interneta veikala izstrāde
- e-komercija Latvijā
- internetveikals